Het gaat over de hoeveelheid keuzes die we simultaan kunnen maken en in hoeverre dit goed is en werkelijk vrijheid en geluk oplevert. Barry geeft aan dat dit wel eens vies tegen kan vallen.
We all know what’s good about it, so I’m going to talk about what’s bad about it. All of this choice has two effects, two negative effects on people. One effect, paradoxically, is that it produces paralysis rather than liberation. With so many options to choose from, people find it very difficult to choose at all…
…The second effect is that, even if we manage to overcome the paralysis and make a choice, we end up less satisfied with the result of the choice than we would be if we had fewer options to choose from.